Adobe(ADBE) has embarked on a quest to acquire video content in order to build its own AI-generated video models, positioning itself to compete with OpenAI’s DALL-E Video Sora. According to related documents, the company has requested its community of photographers and artists to provide over 100 short clips showcasing human actions and emotional expressions, as well as simple anatomical photos of feet, hands, or eyes. The average cost for videos is approximately $2.62 per minute, but it could reach as high as $7.25 per minute.
This move by Adobe signals its ambition to enter the AI-generated video market, which has been gaining traction in recent years. By soliciting video content from its community, Adobe aims to leverage its vast pool of creative talent to develop AI-powered video models that can compete with the likes of OpenAI’s DALL-E Video Sora.
The impact of this initiative on Adobe’s performance and stock price remains to be seen. However, the company’s foray into AI-generated video content underscores its commitment to innovation and staying at the forefront of technological advancements in the creative software industry.
Recent developments at Adobe indicate a strategic shift towards incorporating AI and machine learning into its product offerings. Adobe(ADBE) CEO Shantanu Narayen has emphasized the importance of AI in driving the company’s growth and enhancing its software capabilities. This initiative aligns with Adobe’s broader strategy of leveraging technology to empower creativity and enable its users to express themselves more effectively.
Overall, Adobe’s entry into the AI-generated video market represents a significant step forward in its quest to expand its product portfolio and maintain its competitive edge in the rapidly evolving digital landscape. The success of this venture will depend on Adobe’s ability to effectively leverage its community of creatives and develop compelling AI-generated video models that resonate with users.