Why Shopify Stock Popped Today

Shares of Shopify (NYSE:SHOP) jumped 4% on Tuesday after the e-commerce leader said it would work with TikTok to launch new in-app shopping features. 

So what

The deal will allow a select group of Shopify merchants to add a shopping tab to their TikTok profiles and link directly to their online stores for checkout.

“Our community has transformed shopping into an experience that’s rooted in discovery, connection, and entertainment, creating unparalleled opportunities for brands to capture consumers’ attention,” TikTok executive Blake Chandlee said in a press release. “TikTok is uniquely placed at the center of content and commerce, and these new solutions make it even easier for businesses of all sizes to create engaging content that drives consumers directly to the digital point of purchase.”

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