Ulta's Beautiful New Margin Target: 13% of Sales


Investors had high hopes heading into Ulta Beauty’s (NASDAQ:ULTA) second-quarter earnings report in late August, and they weren’t disappointed.

The beauty products retailer recently posted accelerating growth and spiking profitability, which together convinced management to significantly upgrade its outlook for the year. Ulta is now on track for a banner 2021 that sets a new standard for earnings power.

More on that 2021 forecast in a minute — first, let’s take a closer look at the latest operating trends.

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