LightInTheBox (NYSE:LITB) and D-MARKET Elektronik Hizmetler ve Ticaret Anonim Sirketi (NASDAQ:HEPS) are both computer and technology companies, but which is the better stock? We will compare the two companies based on the strength of their valuation, profitability, institutional ownership, earnings, dividends, risk and analyst recommendations.
Profitability
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This table compares LightInTheBox and D-MARKET Elektronik Hizmetler ve Ticaret Anonim Sirketi’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| LightInTheBox | 3.05% | 29.70% | 9.77% |
| D-MARKET Elektronik Hizmetler ve Ticaret Anonim Sirketi | N/A | N/A | N/A |
Institutional and Insider Ownership
10.5% of LightInTheBox shares are owned by institutional investors. 62.2% of LightInTheBox shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.
Valuation & Earnings
This table compares LightInTheBox and D-MARKET Elektronik Hizmetler ve Ticaret Anonim Sirketi’s gross revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| LightInTheBox | $398.15 million | 0.37 | $13.32 million | N/A | N/A |
| D-MARKET Elektronik Hizmetler ve Ticaret Anonim Sirketi | $915.55 million | 3.50 | -$68.14 million | N/A | N/A |
LightInTheBox has higher earnings, but lower revenue than D-MARKET Elektronik Hizmetler ve Ticaret Anonim Sirketi.
Analyst Recommendations
This is a summary of current ratings and target prices for LightInTheBox and D-MARKET Elektronik Hizmetler ve Ticaret Anonim Sirketi, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| LightInTheBox | 0 | 0 | 0 | 0 | N/A |
| D-MARKET Elektronik Hizmetler ve Ticaret Anonim Sirketi | 0 | 1 | 3 | 0 | 2.75 |
D-MARKET Elektronik Hizmetler ve Ticaret Anonim Sirketi has a consensus target price of $19.08, suggesting a potential upside of 70.01%. Given D-MARKET Elektronik Hizmetler ve Ticaret Anonim Sirketi’s higher probable upside, analysts clearly believe D-MARKET Elektronik Hizmetler ve Ticaret Anonim Sirketi is more favorable than LightInTheBox.
Summary
LightInTheBox beats D-MARKET Elektronik Hizmetler ve Ticaret Anonim Sirketi on 6 of the 10 factors compared between the two stocks.
LightInTheBox Company Profile
LightInTheBox Holding Co., Ltd. engages in the online retail sale and distribution of consumer products. It operates through the Product Sales; and Services and Others segments. The Product sales segment comprises of sales of products including apparel and other general merchandize through its websites and mobile applications and other supplemental online. The Services and Others segment consists of logistics and other value-added services such as marketing services, primarily to small businesses in China and suppliers. The company was founded by Qu Ji Guo, Xin Wen, Liang Zhang, Jun Liu, and Chit Chau in June 2007 and is headquartered in Shanghai, China.
D-MARKET Elektronik Hizmetler ve Ticaret Anonim Sirketi Company Profile
D-MARKET Elektronik Hizmetler ve Ticaret Anonim Sirketi operates an e-commerce platform. Its platform comprise Hepsiburada to shop a range of products online; HepsiExpress to order groceries and essentials; HepsiGlobal to discover and purchase products from international merchants online; HepsiPay to use various online payment options; and HepsiFly to purchase airline tickets online. The company was incorporated in 2000 and is headquartered in Istanbul, Turkey.
